Resene has added the CarbonClick Green Button to their Resene ColorShop online checkout to give customers the option to add a carbon offset to their purchase and balance out the carbon emissions associated with what they've just bought. The contributions do more than just balancing carbon emissions though, they also help protect forests and restore ecosystems.
CarbonClick is a Kiwi envirotech company helping to restore our planet by supporting certified carbon offsetting projects that can have meaningful long-term impact for future generations. CarbonClick projects Resene supports are in New Zealand.
When a customer clicks the Green Button, a carbon offset is added to their purchase and the funds are directed to local New Zealand regeneration projects that remove carbon from the atmosphere, restore forests and support the development of infrastructure that avoids further emissions.
The contribution is completely optional so customers can choose to help.
CarbonClick is part of Resene’s multi-pronged approach to reducing carbon, focusing on a range of internal and external projects to provide opportunities to continually improve.
Resene’s strongest commitment is to provide quality products. Quality paints, coatings and wood stains made using quality ingredients, designed in New Zealand for New Zealand’s harsh conditions give you a durable finish that protects the substrate it's on, reducing the need to repair or replace.
Resene has the most extensive range of Environmental Choice products, with everything from interior and exterior paints to wood stains and clear finishes. These paints are waterbased, lower in VOC and odour and easier to clean up and reuse application tools for other projects.
Resene's nationwide network of Resene Eco.Decorators provide a quality paint finish, while working hard to focus on Environmental Choice paint use, minimising paint wastes and minimising wash water using the Resene WashWise system, reducing their carbon footprint vs more toxic and wasteful processes.
Resene PaintWise recycling, the only paint return service accredited by the Ministry for the Environment, takes care of unwanted paint packaging and paint waste. The returns are recycled and reused in New Zealand — no waste is sent offshore. Recycled plastic packaging is made into ‘new’ 100% recycled pails, recycled cans are reused in metal manufacture, solventborne paint is sent to solvent recovery and waterborne paint is donated to councils and community groups to cover graffiti and used in other industries.
Over 250,000L of paint has been donated, enough to cover over 2 million square metres of graffiti. In over 15 years of running this programme, over 6 million packs have been returned and recycled.
Growing a greener future
Resene’s commitment extends to helping the community in which it operates. Resene and Resene Eco.Decorators have been working with Trees that Count, a New Zealand organisation focused on planting native trees for local habitat regeneration, through the Resene Paint It Green programme and the Resene Eco.Decorator programme. The trees planted are estimated to remove 1,600 tonnes of carbon, with more trees being planted every year.