This new literature is being developed to suit the information needs of its roofing and rollforming customers, specifiers and home and business owners interested in Colorsteel products.
A fresh new colour chart is a key element of the modernised look and feel for Colorsteel. The Maxx and Endura colour charts have been combined into one, purposely designed for use as a sales tool during the roof selection process. To reinforce the high quality of Colorsteel prepainted steel, the company has invested in a premium card stock, increased the overall size of the chart and used imagery that is aspirational, yet achievable.
To best serve the information needs of homeowners during the buying process, after-sales information has been minimisd in the colour chart. For after-sales technical material, customers will be referred to the Colorsteel information bulletins available, all of which are also undergoing redesign.
Two versions of the colour chart are available: hole punched for sales and specifier ringbinders, and unpunched for brochure stands, handouts and as part of Colorsteel sales packs.