For the first time Tasman is offering a separate warranty on Pink Batts insulation products alongside its customers’ general protections. Historically when asked for "warranty" information customers have been referred to the Building Code requirements and the 50 year durability statement in the BRANZ appraisal – this is very technical and instantly complicates the message, especially for consumers.
Jeremy White, Residential Marketing Manager for Tasman, says this new offering will provide a clear message for consumers. "Warranty is an easy concept for most people to understand. We warrant that products are free from defects and will meet specs in BRANZ appraisal for the ‘Lifetime’ of the building they are installed in."