What started in 1976 as a small manufacturer of woven coir doormats has grown into a business that has continually evolved alongside customers and the industries they serve. Over the past five decades, Advance has expanded their products, entered new markets, and adapted to changing needs, all while staying focused on providing quality commercial flooring and matting solutions.
Along the way, there have been many memorable milestones:
- 1986: Designed and manufactured their first aluminium entrance matting system, CoralTread, which is still one of their most popular systems all these years late.
- 1993: Began distributing Mountville Mills Laundry Mat products, marking the beginning of their Matting Solutions division.
- 1998: Expanded into rug manufacturing with the creation of Artisan Flooring, specialising in coir and sisal flooring and rugs.
- 2006: Received their first container of carpet tiles, launching their Commercial Flooring division.
- 2009: Sold the Artisan Flooring business.
- 2024: Completed the sale of the Advance Matting division.
- 2026: Expanded into Australia, opening an exciting new chapter for the business.
Looking back, it's incredible to see how far Advance has come. From mats and entrance matting to commercial flooring solutions, otheir products can be found in schools, offices, healthcare facilities, retail spaces, and public buildings throughout New Zealand and increasingly across Australia.
While much has changed over the years, what has remained constant is the support of the people who have been part of the Advance journey. Advance's employees, customers, suppliers, installers, and business partners have all played a role in shaping who they are today.
As they celebrate this milestone, the team at Advance would like to extend their sincere thanks to everyone who has supported Advance over the past 50 years. Your trust, loyalty, hard work, and partnership have been fundamental to their success.
Advance incredibly proud of their history, but even more excited about what lies ahead. With their expansion into Australia underway and a strong team behind them, they look forward to building on that legacy and continuing to serve their customers for many years to come.
Here's to the next 50 years of moving flooring forward!












