For the first time, the colour refresh focuses entirely on woodgrains and patterns. The use of timber and woodgrain surfaces in interiors is growing exponentially, driven by a desire for more authentic and natural surfaces as the world becomes more digital.
With eight new woodgrain decors, the new Timberland finish is the perfect enhancement for the range. It is the first new melamine plate introduced to New Zealand in five years and has already had experienced joiners convinced they were looking at a real veneer sample. The heavily textured surface appearance is similar to Prime Art Veneer.
The contrast of gloss and matt makes the grain appear as if it has incredible depth. This takes the Prime Melamine range of finishes to six.
Oak features heavily in the newly introduced decors with the rustic-styled Oiled Oak and Smokey Oak together with the more classically styled Original Oak and Black Forest Oak. With a huge demand for walnut, there are three new decors covering the spectrum from light to dark: Ashen Walnut, Charred Walnut and Hickory Walnut. Nordic Pine covers the rustic / Scandi look.
Two new patterns in the same style as the recently launched Silver Fox round out the colour update.
Supporting the launch is the introduction of an 80-page Prime Melamine catalogue which has full images of all the Prime Melamine woodgrain and patterns, along with a range of helpful support information.