Product News

Below are some examples of effective product news articles.

Features these have in common: 

• A purpose, such as introducing a new option, update or resource; promoting recently earned certification; or educating specifiers on the use of their products
• A clear structure that introduces the news or topic, followed by information on the related product/s
• High-quality in-situ images (where possible)

Interiors

Bring Flexibility to Interiors with Space-Saving Pocket Doors Systems by HAWA
This article outlines the key benefits and applications of the product, plus key info on design support available. The article has an attractive hero image and is clearly structured, using subheadings for ease of reading. 

Sustainable Natural Oak Flooring Designed to Last Decades
This article focuses on sustainability initiatives. It clearly outlines each initiative/certification and includes links to find more information. It also includes a quote to add colour. 

Achieve Optimum Hygiene Protection on Your Wall Linings and Ceiling Tiles with Climate Powder Antimicrobial Formulations
This article has a focus on an improvement to an existing product. It clearly outlines key advantages and uses subheadings to structure ideas. High-quality in-situ images demonstrate different applications the product is particularly suited to. 

Exteriors 

VENT Ridge Vents Now Even Easier to Specify and Install
This article provides an update on two existing products, outlining key changes and how they will help simplify specification and design. The article is clear and concise, with contact details for a technical rep for any specifiers with further questions. 

Mix and Match Profiles with Nu-Wall’s Trusted Aluminium Cladding System
This article highlights the capability of the product to be used for mixed cladding designs. Subheadings divide the article, making it easier to read, with four key points made on the benefits of the product for building users, clients and specifiers. 

Woodspan PLT: A Dependable Structural Timber Alternative
This article is focused on local manufacture at a time with supply issues for some structural timbers. The article uses subheadings to highlight key advantages of use, with an emphasis on local materials, local manufacture and local support. An eye-catching hero image helps draw the eye in and illustrates a potential application.