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January 2013

Seek Palette: Dulux Colour Forecast 2013

This fossicking philosophy informs the Seek palette, the second colour movement forecasted for 2013 – a reinterpretation and adaptation of vintage familiarity, spliced through with a citrus sharpness.

Colour selections are always influenced by the mood of the world, and the Dulux Colour Forecast 2013 – Colour Movement explores how colour is moving around us, shifting and changing in rhythm with social movements, nostalgic longings and digital influences.

Colour Movement 2013 – Seek

The Seek palette draws on the notions of collecting and gathering, fossicking in our histories for something precious to re-use and reinvent. The collection is driven by the global mood for up-cycling, for salvaging what we have and reinterpreting vintage objects with contemporary sharpness.

Seek’s hues recall the rhythm of old eras before they became worn and faded, with an eclectic melange of moody greens, citrus yellows, antique golds and bursts of maroon.

The hero, Dulux Rodham, embodies the essence of the palette perfectly – balancing the softness of an antique green with a sharp kick of citrus.

The Seek palette was designed by Dulux in collaboration with Ella Leoncio, a Melbourne architect who specialises in residential design and who also authors the blog pages from my moleskine and is a regular contributor at yellowtrace.

Says Leoncio: “It’s about displaying objects with pride and showcasing prized finds. In the Seek palette, I was particularly drawn to the yellows. They’re mostly green based, making them quite citrusy and fresh and giving them a very sharp, contemporary feel.”

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