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November 2012

Colour Movement: Dulux Colour Forecast 2013

Vintage design, fossicking and gathering, the meeting of old and new, and the rise of new technology are among the key influences that will dominate New Zealand design over the next 12 months – and with it, our choice of colour.

That’s the message from Dulux, whose colour experts have studied major consumer trends and movements around the world to develop its key themes and colour palettes. Each year its colour and design experts join others from around the globe at major colour forecasting conferences in Europe.

Colour selections are always influenced by the mood of the world, and the Dulux Colour Forecast 2013 - Colour Movement explores how colour is moving around us, shifting and changing in rhythm with social movements, nostalgic longings and digital influences.

Dulux forecasters have identified six palettes to reflect the major trends in paint colours; the first of these colour movements to be featured in this six-part trend series is the Merge palette.

Colour Movement 2013 - Merge

A warm and earthy range that carefully blends the old and the new, the Merge palette takes the nostalgia that we seek in times of global turbulence one step further. The trend is about translating influences from the past, particularly the mid-century era, into something more contemporary. Colours are revived, revamped, reinterpreted with new technology rather than reproduced.

In this palette, there’s a focus on craftsmanship and down-to-earth simplicity – with a hint of technology added. Natural stone colours like Dulux Marton Double and Waitangi are highlighted with warm orange-based reds and pinks like Dulux Persimmon and Helena Rose.

The irrefutable hero of the palette is Dulux Diva Rouge, a pale pink with orange tints; a hue that combines playful nostalgia with a modern cleanness.

The Merge palette was designed by Dulux in collaboration with Ella Leoncio, a Melbourne architect who specialises in residential design and who also authors the blog pages from my moleskine and is a regular contributor at yellowtrace. Says Leoncio: “Merge is a calming, soft palette. There’s something quite restful about the colours which I find very appealing. I also like that it’s quite feminine without being too frou frou. The orange tones in the pinks give it a bit of an edge."


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