Concelo by Hideaway has been awarded a prestigious international Red Dot design award. The New Zealand-designed and manufactured Concelo bin was one of more than 5,500 entries submitted from 55 countries for the highly-regarded international design competition based in Essen, Germany. Entries are judged by an international jury panel of 40 experts who only award the sought-after Red Dot seal of quality to products that feature an outstanding design.
Hideaway Bins, is a 100% family owned and operated business run by daughter and father team Jamie and Allen Bertelsen. Jamie says the goal was to design the best bin possible for the home owner. “It took seven years of research, development and testing but the result is a paradigm shift for a kitchen appliance that is used 20 to 30 times a day on average. We believe Concelo will ultimately change the way the industry will look at rubbish management in the kitchen — a bucket in a drawer will no longer be good enough as homeowners are far more aware of the need to deal with waste in a smart way,” she says.
The company’s investment in research and development has been a crucial part of their success. “We couldn’t have made this fabulous design without the hard work and commitment of our small R&D team. We also used a small focus group of cabinet makers and designers who gave their time to provide feedback on our early designs.”
Concelo is an integrated kitchen waste solution for rubbish and recycling that is clean in both its design and functionality. It exceeds the basic requirements of looking and running like a kitchen drawer by considering the homeowner’s needs and requirements. Above all, Concelo was designed to overcome common issues — including grime and odours — associated with the most-used but least-thought-about kitchen appliance.
A key feature of the bin’s award-winning design is its self-closing Active Lid, which is hidden from sight inside the cabinet, helping to control odours. The lid is a game-changer as it offers true hands-free operation; the lid is synchronised with the opening and closing of the bin. The lid is cleverly designed and can be removed simply for cleaning with the push of a button.
The clever Clip ’n’ Clean trays, buckets and liner holders are made from stain-resistant polypropylene. They can be removed effortlessly for cleaning and clip back into position in seconds, eliminating potential dirt traps in difficult spaces.
Concelo boasts specially-designed and customised smooth over-extension synchronised runners. This makes it possible for the bin to be mounted at bench height for easy use for the homeowner, whilst allowing the back bucket to be removed independent of the front bucket.