What Should I Write About?
Before writing your blog post, brainstorm multiple post topics that your technical team is often asked about.
Offer a solution to a frequently asked technical question
Detailed is an effective way to mass communicate solutions to problems that your technical team is often asked from specifiers. Tasman Insulation's Vanessa Lanegra wrote about the problems with insulation and achieving R-values with skillion roofs. This post cemented Tasman Insulation as thought leaders and technical experts while saving them time responding to individual emails and phone calls about the subject.
Discuss new trends or recent developments
With constant developments in the build and design sectors and frequent changes to the NZBC, it can be hard to keep up. Show architects that your brand is at the forefront by discussing new design trends or sharing your insights on recent developments. In recent blog posts Pamela Bell from PrefabNZ gave an update on prefabrication in NZ and overseas, while Heather Goode from Dulux has discussed changing trends in gloss levels for paint.
Compare different product or installation options
Use Detailed to compare different types of products or installation options side by side, outlining the key benefits and weaknesses of each. You may come to a firm conclusion or leave the answer open for designers to determine what works best on a project by project basis. In recent blog posts, Pro Clima's Jon Davies discussed different options for adding insulation to existing walls, while Studco's blogger, Sam McKechnie, compared different framing structure options for internal doorways. The authors kept the blog post neutral, by talking about product categories, rather than promoting a specific product above others.
Share custom specifications
Often specifiers require custom specifications with your product for their designs. If you get a lot of the same request or had a particularly interesting request, sharing it with an interested design community helps brand your company as technical experts.