For over 10 years Muros has helped some of NZ and Australia’s best-loved sporting retailers. The brief has been to help build their brand and contribute positively to ROI.
Muros specialises in decorative wall panels that create tactile and inviting ‘in-shop’ environments. The thin and lightweight wall decor offered by Muros is perfectly-suited to retail store design.
Panels can be personalised to create unique wall art with natural designs that include concrete formwork, traditional stone, established brickworks, rustic wood and contemporary 3D styles. Installed quickly and seamlessly Muros adds an aesthetic that captures the retail brand essence and sets the scene to best showcase client’s sporting goods and clothing.
Case Study: Blackwell & Sons Cycles
Set in the picture-perfect village of Greytown, Blackwell & Sons have successfully captured a niche market with a tailored sensory experience and industrial workshop setting. Offering boutique cycle accessories/apparel and the exclusive authorised supplier of British manufactured Pashley cycles, it has been described glowingly as “one of the most beautiful cycle stores in the world”.
Its store design was, therefore, an instrumental element to create a customer experience like no other. Design was built around sophistication, quality and a solid reputation. The brief for Mackit Architecture was to create a feeling of defined spaces within an open area whilst paying homage to the original character of the 1880’s building. Another challenge for the architects was limitations placed on the heritage-protected site.
Dusty aged brick, dark mahogany-look wood and brass/copper metals inspired the material selections with track and spotlighting highlighting merchandise. The Muros Burnt Red Loft Brick wall panel design was chosen to accentuate its true English origins and installed on a number of wall spaces throughout. The wall panel emulates authentic old England brickworks complete with nicks, chips, cracks and elements of natural wear and ageing found in established brick walls. Furthermore, rows of bricks in the veneer panel alternate between full bricks and half bricks, adding variation and originality. The result is a unique retail space setting the hand-built designer cycles and their experienced craftsman apart as a world-class retail experience.
From an advertising background, the Blackwell owners’ story is based on the belief that the best businesses are those that offer us something we have an emotional response to; less of what the product or service does, more of how it makes us feel. Not surprisingly, Blackwell & Sons Cycles was a National Winner in the Commercial Interior category of the 2019 ADNZ Resene Architectural Design Awards. The Blackwell & Sons unique retail space creates just that emotional connection, drawing thousands in every year to its destination ‘gallery-style’ store.
Click here to read the full version of this article, featuring additional case studies from Stirling Sports and The Soccer Shop.