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Mercer Interiors Announces Rebranding

Originally part of the Mercer Group which has a 133 year history in New Zealand, Mercer Interiors was formed in 2016 when Ivan Ramsey along with Tom Elworthy and Mark Rutherford purchased the Interiors Division from the group.

Mercer Interiors have spent the last two years consolidating the new company including moving its Auckland operation to Christchurch where it already had its manufacturing operation and distribution base. The company is the only remaining manufacturer of pressed stainless steel sinks in New Zealand and has the largest high tonnage press in the Southern Hemisphere, producing industry benchmark sinks under the Mercer name, a brand which Acero will continue to use.

Managing Director Ivan Ramsey says he and fellow directors Tom Elworthy and Mark Rutherford all have a keen interest in ensuring the business remains a New Zealand company manufacturing its own product for the local and export markets, and focusing on developing a world class operation. “Our key focus remains on maintaining strong relationships and assisting local customers to grow their businesses using our product, while looking to expand our export of stainless steel sinks into new global markets.”

“Acero begins life as a sound business with excellent IP and experienced staff who love the industry and are passionate about what they do. We are now well capitalised with supportive shareholders who are committed to growing the company. 2018 is going to be an exciting year with a great team and a strong range of existing products as well as new products coming.”

As well as manufacturing and distributing the Mercer sinkware range, Acero will remain the exclusive NZ distributor of Wilsonart, a global leader in surface materials with a huge range of products across the solid surface, HPL and metal laminate sectors. Acero also fabricate a wide range of commercial stainless steel products as well as stainless steel benching for domestic and commercial projects.

The new brand has begun being rolled out and there will be a new updated website in February which will include comprehensive product information and drawings.

Acero logo

Anyone wanting more information is invited to contact their local Acero Territory Manager or Customer Service on 0800 2 637 237.

View more information on Acero, including contact details.
January 2018 EBOSSNOW Product News
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