Irrespective of product type, specifiers require quick and simple access to a wide range of product assurance information and technical literature to guide architectural product selection and prepare construction documentation. This includes scope and limitations of use, compliance statements, CAD files, warranties, maintenance information, examples of use and much more.
of NZ architects and architectural designers are accessing product information on the Internet daily1
of NZ architects and architectural designers rate "easily accessed technical literature" as highly valuable1
of NZ architects and architectural designers are frustrated with navigating supplier websites for technical information1
Meanwhile, specifiers are hesitant to specify new and unfamiliar products until they understand the product's benefit and feel comfortable with its performance.
of products specified by NZ architects, architectural designers and construction professionals are familiar2
interactions are necessary before a specifier feels comfortable enough to specify a new or unfamiliar architectural product1
of NZ specifiers rate "email" as a preferred method to learn about new products1
EBOSS provides a content and marketing solution for New Zealand suppliers of architectural products.
By joining EBOSS, architectural product suppliers can publish their product catalogue in the EBOSS library and publish an article each month in EBOSSNOW, promoting a case study of their products.
A product catalogue in the EBOSS library is a user friendly presentation of a supplier's products and supporting technical literature. 236 NZ product suppliers3 utilise the EBOSS library to make their products, drawings, technical literature and contact information available to New Zealand’s most widely used architectural database4.
EBOSSNOW is a monthly online publication of product-focused case studies. Articles are promoted via email newsletters to over 34,000 specifiers3. It is the most widely read product-related email publication by NZ specifiers.4
Our Marketing Plans
We work with suppliers to customise marketing plans for those wishing to establish new products or increase market share.
Detailed provides both product and service suppliers with the unique opportunity to front a blog with a technical expert, offering design advice, industry solutions and custom specifications.
EBOSS EDMs are targeted solus emails incentivising specifiers to register for presentations and info packs or complete market research surveys. With an audience of over 34,000 design and building professionals3, it is the most effective way to quickly connect with NZ specifiers.
EBOSS events are the opportunity for suppliers to invite, host and engage with key specifiers at unique and popular design events across the country, such as architectural movie nights and symposiums.
Display advertising on the EBOSS website and email newsletters gets brand and products in front of specifiers, increasing the likelihood of specification.
For any questions about our services, rates or to book an introductory appointment, contact our specifier marketing consultant:
P: +64 9 551 6903
M: +64 21 502 264
1 EBOSS Specifier Insights, 2013
2 EBOSS Specifier Insights, 2014
3 As at March 2015
4 VantagePoint Best in Building Survey, 2012